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Mood/Mind Health Food and Drinks

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By: Sean Moloughney

Editor, Nutraceuticals World

The mood/mind health food and drinks market is one of the most exciting and innovative in the global industry thanks to its strong growth (albeit from a small base), according to a new report from Business Insights titled “Innovations in Mood and Mind Health Food and Drinks: Growth Opportunities, Effective Product Strategies and Evolution in NPD.” Since 2006, the sector has experienced significant changes, as more and more people show an interest in purchasing products to suit/improve their mood, improve mental acuity and target specific concerns (related to well-being and mental health). Products such as confectionery, bakery and soft drinks are traditionally perceived as indulgent, but recipe reformulation, re-branding and a change in marketing strategy can help to target mood/mind health, according to the report. A change in strategy can introduce existing products to new potential target audiences, retail and distribution opportunities. For further information: www.globalbusinessinsights.com

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